Destination Management Plan

The Shoalhaven region is well placed to continue to experience strong tourism growth. It is currently the most visited Local Government Area outside of the Sydney CBD. Visitors are a significant contributor to the local economy, adding $852 million annually and supporting an estimated 5,000+ jobs across the region.

Tourism is considered one of the key industries in the Shoalhaven economy and a continued commitment to the strategic focus areas indentified in the plan will be critical to ensure sustainable visitation growth continues in the coming years.

Destination Management Plan identifies six key strategic focus areas:

  • destination management
  • destination marketing
  • events
  • local industry and advocacy
  • infrastructure and investment
  • visitor services

Each of the focus areas take into consideration current and future visitor demands as well as the role tourism plays in the development of the Shoalhaven.