Following the successful 2015 launch of the Little Blue Dinosaur Foundation’s “Holiday Time; Slow Down, Kids Around” signage campaign with Shoalhaven City Council, the two will once again be working together to help ensure the safety of children on our roads these school holidays.
School holiday periods create a surge in the population in the Shoalhaven – thousands of children will be using our roadways over the coming weeks.
“Holiday Time; Slow Down, Kids Around” is a highly visible and timely reminder about the importance of road safety, for both residents and visitors alike to be more aware of the increase in pedestrian activity in the area, and to stay vigilant with their road safety awareness.
Shoalhaven City Council Mayor Amanda Findley said, “We need to be vigilant about looking around for children who don’t know the dangers of road. With extra tourists in our region, reminding all motorists to slow down is important.”
The ‘Holiday Time’ campaign was established in 2014 on the Central Coast by the Little Blue Dinosaur Foundation, after the tragic death of Tom McLaughlin in a pedestrian accident during a family holiday.
Tom’s parents, Michelle and David, founded the Little Blue Dinosaur and now channel their energy into making the school holidays safer for children by working with local council’s to ensure community safety during these peak periods when accidents are increasingly occurring.
“Children are in a highly excitable state on holidays and with the population spike in these areas during holiday periods, the risk of accidents is increased. It is a particularly dangerous time for children on roads”, said Michelle.
With a staggering 65 pedestrians killed on NSW roads alone already in 2016, amongst those young children, it’s now more important than ever to get the message of pedestrian road safety out there.
“We are delighted to be joining forces once again with Shoalhaven City Council, to continue this vital children’s road safety campaign. One of the most important messages is that we, as parents and carers, need to hold hands with our children until they are 10 because they have limited cognitive abilities (around distance and speed) and they are very unpredictable – especially during the school holidays when excitement is high”, she added.
The ‘Holiday Time’ signage can be found at:
Callala Bay / Beach
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Bendalong / Manyana