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International visitor numbers up for Shoalhaven

Shoalhaven City welcomed a 25 percent increase in international visitation numbers across the year to June 2012, according to the recently released Tourism in the Shoalhaven - Profile and Statement of Economic Impact report.

Despite ongoing concerns with the world economy, the Shoalhaven recorded over 231,000 international visitor nights in the 2011/12 year, with 31,000 individual international visitors.

Shoalhaven City Council Mayor, Joanna Gash said she was extremely pleased to see such a marked increase in international visitor numbers, saying it was fantastic to see tourism continue to drive the local economy.

“It is great to see international visitors getting away from the Capital Cities and experiencing the real Australia,” said Clr Gash.

“With close proximity to both Canberra and Sydney airports, the Shoalhaven remains ideally placed to attract growing numbers of overseas visitors.”

International visitation increased 25 percent across the previous financial year and now accounts for $24 million directly into the Shoalhaven economy every year.

The Tourism in the Shoalhaven - Profile and Statement of Economic Impact report also found that the Shoalhaven received an encouraging 1,069,000 domestic overnight visitors and nearly four million individual visitor nights in 2011/12.

“These latest figures again illustrate the important role tourism plays in the local economy with the industry worth an estimated $678 million to Shoalhaven City annually.”

Mayor Gash said a concentrated marketing campaign surrounding the Grand Pacific Drive had helped in driving international tourism numbers.

“Traditionally international tourists have been hard to lure to the South Coast region,” said Clr Gash.

“However through a concentrated marketing program surrounding the Grand Pacific Drive the Shoalhaven has become a real destination for international travellers.”

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